Bhubaneswar: The image of Lord Jagannath on the wrappers of KitKat chocolate has generated a stir among devotees.
Social media users caught the attention of Nestlé, the maker of KitKat, and demanded that the photo on the wrappers be removed.
They said that after eating the chocolate, people would discard the wrappers down the road, down the drain, and into the trash, causing religious emotions to be offended.
The corporation has published a statement stating that the removal of these packets from the market has already begun.
“KitKat travel break bundles are designed to highlight lovely local attractions. “Last year, we sought to honor Odisha’s culture with graphics on packets that represented ‘Pattachitra,’ an art form distinguished by its colorful images,” Nestlé said in a statement.
“I got the idea for the image from the government’s tourism website. We wanted to encourage people to learn more about the art and the individuals that make it. “Our previous ads have also demonstrated that customers enjoy collecting and keeping such lovely designs,” it added.
“We recognize the sensitivity of the situation and apologize if we have offended anyone’s feelings inadvertently.” We had already started the process of removing these cartons from the market with prompt action. “We appreciate your patience and support,” it continued.
The Hindu Samaj, on the other side, has filed a complaint against Nestle at Cuttack’s Cantonment Police Station, demanding that the picture of Lord Jagannath is removed off the wrappers immediately and that the business be prosecuted.
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