Walmart has introduced a new feature in its mobile app, offering iOS users the ability to virtually try on over 1,400 makeup products. This augmented reality (AR) feature provides an enhanced shopping experience, allowing customers to sample makeup products virtually. The feature covers a wide range of brands, including Revlon, E.l.f. cosmetics, NYX, and more. Walmart showcased this new technology on social media with the caption "Meet your match. Explore our 'Virtual Beauty Try-On' feature now live on Walmart app."
The retail giant aims to help customers find their ideal makeup look in real-time, leveraging augmented reality and artificial intelligence tools to enhance the mobile app's performance. This move aligns with the ongoing trends in online shopping, where AR experiences are becoming increasingly popular.
Walmart's commitment to incorporating AR into its shopping experience doesn't stop at makeup try-ons. The company has also introduced features like "View in Your Home," allowing users to virtually decorate their living spaces with furniture before making a purchase.
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Furthermore, Walmart has been investing in technology ventures such as Generative AI for its search tools and GenAI assistant to assist customers with complex purchasing decisions, like selecting the right cell phone. The retail giant is also exploring hands-free shopping through voice commands, enabling customers to engage in conversations, book pickups, and select delivery time slots.
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Walmart's virtual beauty try-on AR tool reflects the growing importance of augmented reality in the retail and apparel industry, providing customers with immersive and interactive shopping experiences.
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