Actor Deepika Padukone recently sold a yellow gown she wore to an event for her beauty brand, 82°E, for ₹34,000. The proceeds from the sale will be donated to charity. Deepika announced the sale on her Instagram, sharing that the gown was part of the "Fresh off the Rack" initiative, which aims to support charitable causes. Within minutes of her announcement, the gown was sold out. Deepika also shared pictures of herself in the gown on her Instagram, inviting her followers to participate in the sale and highlighting the charitable purpose behind it.
The yellow gown, designed by Gauri & Nainika, was described as an "empire cut cotton midi with a dramatic flare." Deepika’s team claimed that the gown was sold within 20 minutes of being posted online. Deepika has been actively using her platform to promote her charity work, including her efforts through the Live Love Laugh Foundation. She shared a link to her foundation’s helpline resources, encouraging her followers to seek help if needed.
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Deepika’s husband, actor Ranveer Singh, also showed his support for her and her charity work. He took to his Instagram stories to share pictures of Deepika in the yellow gown, calling her his "Sunshine" and shutting down trolls who had been commenting on her recent appearances. Ranveer’s posts were filled with admiration and love for Deepika, further highlighting their strong relationship and his support for her initiatives.
This sale is part of Deepika’s ongoing efforts to use her public appearances and fashion choices to raise funds for charity. The gown was sold just 72 hours after she wore it, demonstrating her ability to quickly mobilize her fanbase for a good cause. The proceeds will go to the Live Love Laugh Foundation, which Deepika founded to support mental health awareness and assistance. This initiative shows how celebrities can leverage their influence and personal style to make a positive impact on society.
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