In October 2020, the Indian government banned the sale of 431 imported items in army canteens (CSD outlets), aimed at supporting the “Atmanirbhar Bharat Abhiyan” (self-reliant India movement). This move was intended to promote local manufacturing and reduce dependence on foreign goods. As a result, many firms shifted their production to India, leading to the reintroduction of 255 of the banned items in CSD outlets.
The reintroduced products include items such as televisions, refrigerators, cosmetics, sports shoes, sunglasses, and table fans. This shift has boosted local manufacturing and reduced the reliance on imports. The CSD’s catalog includes a wide range of products including cars, two-wheelers, liquor, home essentials, and more. The annual sales of CSD are valued in the thousands of crores.
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The move aligns with India’s broader strategy to enhance self-reliance across various sectors, particularly in defense manufacturing. This includes banning the import of certain weapons and components, increasing foreign direct investment (FDI), and improving business conditions.
The army is also focusing on enhancing the living conditions and facilities for its personnel. This includes ensuring high-quality rations, better technology, and efficient resource use. Collaboration with the Food Safety and Standards Authority of India (FSSAI) aims to ensure the quality of rations.
Additionally, the army is working on environmentally friendly initiatives. For example, it is partnering with the National Thermal Power Corporation to set up a green hydrogen plant to power facilities in Leh and Chushul. These efforts are part of a broader strategy to improve combat readiness and sustainability.