Sonam Kapoor advocates sustainable fashion in response to Alia Bhatt's Sari rewear

Renowned Bollywood actor Sonam Kapoor, celebrated for her fashion sense, has joined the league of celebrities endorsing sustainable fashion. Kapoor emphasizes the importance of reusing, repeating, and rewearing clothes, encouraging conscious consumer behavior.

Luxury in longevity:

Sonam Kapoor expresses her perspective on luxury, highlighting the longevity of a product as a key factor. Drawing inspiration from her upbringing, where expensive saris were preserved, made-to-measure outfits were crafted, and shoes were tailor-made, Kapoor sees true luxury in personalization and handmade items.

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The actor consciously opts for items made by local artisans, vintage pieces, and resold garments. Kapoor stresses the significance of wearability for several years, emphasizing a commitment to reusing clothes multiple times. She notes the value of personalization and a sustainable approach to fashion, aligning with her appreciation for the handmade.

Aligned with Alia Bhatt and Suhana Khan:

Sonam Kapoor's advocacy for sustainable fashion follows similar statements from fellow actors like Alia Bhatt and Suhana Khan. Alia Bhatt recently made headlines by rewearing her wedding saree at the National Awards, promoting sustainability. Suhana Khan commended Alia's choice, emphasizing the influence celebrities have in promoting environmentally friendly practices.

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For Kapoor, true luxury lies in making conscious choices that align with environmental sustainability. By embracing and promoting a culture of reusing and appreciating the value of long-lasting products, celebrities like Sonam Kapoor contribute to the growing awareness of sustainable fashion practices.